Indonesia Increases Efforts as Sustainable Tourism Destination

According to the World Travel Tourism Council (WTTC), sustainability in the context of the UN Sustainable Development Goals (SDG) takes a holistic view of people, planet, and profits, with the presiding goal to “end poverty everywhere.” Travel and tourism, which is responsible for 9.8% of the world’s GDP, simply fuels economies.
Today Indonesia’s Ministry of Tourism (MoT) shares that same vision and is stepping up its efforts to challenge tourism destinations around the archipelago to recognize the benefits and opportunities of sustainable tourism.
“The MoT is only providing guidelines for tourism destinations. In the future, we will strengthen this sector through regulations that include sustainable standards for industries, such as hotels and travel agencies,” said Valerina Daniel, who has been appointed by Tourism Minister Arief Yahya to head a Team for the Acceleration of Sustainable Tourism Development.
“Indonesia’s target is to be established as a world-class sustainable tourism destination,” said the Tourism Minister, who was speaking at the launch of the third edition of Indonesia Sustainable Tourism Awards (ISTA).
The Minister explained that tourism destinations are being nurtured through the concept of sustainable tourism after the tourism sector was directed to become one of the top sectors that contribute to the national Budget.
“The Indonesia Sustainable Tourism Awards (ISTA) is the first step towards obtaining a certification for sustainable tourism,” the minister added.
Deputy for the Development of Tourism Destinations, Rizki Ratman, explained MoT Indonesia has established the Indonesia Sustainable Tourism Council (ISTC) that is tasked with certifying destinations.
The process will start by certifying the winners of ISTA 2017 and ISTA 2018 because they have complied with the sustainable tourism standards acknowledged by the UNWTO (United Nations World Tourism Organization).
Sustainable tourism takes into consideration three main aspects: environment, social and economy. These aspects are dubbed 3P + 1M, which stands for People, Planet, Prosperity and Management.
The people approach is an effort to preserve the culture of the residents of a tourism destination and the visitors. The Planet approach is aimed at preserving the environment. Prosperity is the utilization of the economy for the locals.
Last but not least, the management approach is the governance of a sustainable tourism destination that puts forth this sector’s tagline, “To Preserve is to Prosper.”
Some 176 destinations participated in ISTA 2018. This was a significant hike compared to the 96 participants in 2017.
The ISTA 2019 awards ceremony will be held on World Tourism Day, September 27. For more information, visit the microsite,
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  • itdc|
  • 01 Mei 2019|