THE NUSA DUA
Nusa Dua to Welcome Cartoon Network Theme Park
In 2018 Turner Asia Pacific announced a licensing partnership with Indonesian real-estate and hospitality investment company, The MAJ Group, to develop a 4.3-hectare Cartoon Network entertainment park in Nusa Dua.
Turner International operates versions of core Turner brands, including CNN, TNT, Cartoon Network, Boomerang and TCM Turner Classic Movies, as well as country- and region-specific networks and businesses in Latin America, Europe, the Middle East and Africa (EMEA) and Asia Pacific.
The Nusa Dua family destination will feature the island’s largest waterpark and an indoor entertainment centre – all splashed with Cartoon Network theming and a unique sense of fun.
Slated to be fully operational in 2020, the development will include thrilling water rides, and massive surf and wave pools. The integrated project will be a key part of The MAJ Nusa Dua complex, a premier tourist destination in southern Bali featuring world-class hotels and a championship golf course.
Ricky Ow, President of Turner Asia Pacific, said: “Turner and The MAJ Group share the same vision of creating the ultimate family destination in Indonesia, and the entertainment park will combine world-class design with unparalleled Balinese hospitality. Above all, it will offer guests genuine fun powered by Cartoon Network, Asia’s leading kids entertainment brand.”
This will be Indonesia’s first park to partner with an international brand, and it will be Cartoon Network’s first venture with both indoor and outdoor attractions. The entire complex will be brought to life by live entertainment and performances featuring characters from shows such as Ben 10, We Bare Bears, The Powerpuff Girls and Adventure Time.
The announcement was made at the Asian Attractions Expo 2018 in Hong Kong. Other Cartoon Network-branded projects licensed by Turner International include Cartoon Network Amazone in Thailand, IMG Worlds of Adventures in Dubai, Amaazia in India and Cartoon Network Wave cruise liner in Asia Pacific.
Turner is not alone in its love for theme parks. As reported by Forbes, worldwide spending on theme parks surged by 5% to a record US$44.8 billion last year driven by the increasing importance to consumers of posting photos on social media from fairytale locations.
Known as the experience economy, this trend is particularly popular with millennials [1}. Their magic touch on the theme park industry is revealed in the 2018 Global Theme and Amusement Park Outlook report from the International Association of Amusement Parks and Attractions (IAAPA).
According to the report, “an emerging trend is the growing preference among consumers to spend on experiences rather than products. This is evident in the cinema and live music markets, where people are willing to spend more for out-of-home experiences. This same trend is believed to also be contributing to ongoing growth for theme parks, which market their unique experiences.”
When it opened in Thailand in 2014, Cartoon Network Amazone became the world’s first smartphone enabled cashless waterpark, through a partnership with Rabbit LINE Pay. Visitors use Rabbit LINE Pay’s “tap and go” mobile payment method at all cashier counters throughout the park.
In addition, the mobile payment platform also enables advance online purchase of tickets, food and merchandise. Customers will access fast-pass tickets using e-coupons to check in at the turnstile, and enjoy special discounts while easily managing spending. From purchasing tickets to shopping at the park’s retail store, guests enjoy an entire cashless day.
[1} The term "Experience Economy" was first used in a 1998 article by B. Joseph Pine II and James H. Gilmore describing the experience economy as the next economy following the agrarian economy, the industrial economy, and the most recent service economy.