A Q&A with Deddy Suhartawan, General Manager Business Development / BIMC Nusa Dua Hospital
In 2012 BIMC Nusa Dua Hospital opened positioning itself as Indonesia’s first medical tourism facility. Soon after, the Australian managed medical center became the first hospital in the country accredited by ACHSI (Australian Council on Healthcare Services International).
ACHSI is an independent, not-for-profit organization, which has received international recognition for assessment and evaluation from the International Society for Quality in Health Care (ISQua) and is responsible for accrediting the majority of health care organizations in Australia.
The ACHSI was formed by representatives from the Victorian Branch of the Australian Hospitals (and Healthcare) Association and the NSW branch of the Australian Medical Association in 1974.
It’s pretty safe to say that if you have a medical issue in Nusa Dua or Benoa area you will chose BIMC without thought. But it’s not just proximity and convenience. Why do patients, both elective and non-elective, opt for your facility?
For starters, at our core we are a 24-hour accident and emergency center with strict protocols for quality care. We are equipped with an Intensive Care Unit (ICU); we offer day procedures; international standard operating theatres,state-of-the-art sterilization technology - meeting the highest of international standards and first-class ward rooms, valuable features for last October’s WB-IMF conference. We were the official hospital for this event.
Congratulations. Tell me about your elective procedures. What’s offered?
Elective procedures are essentially non-emergency medical care treatments, which could be anything from Botox injections or plastic surgery in our CosMedic Centre or a new crown or bridge built in our Dental Centre lab. But those visiting Nusa Dua can also seek consultation for preventive healthcare, such as general health screening.
Tell us about the uniqueness of your Dialysis Centre.
Lots to say here. For dialysis patients wishing to visit Bali, travel need not be barrier. When visitors step off their flights they invariably begin a carefree, tropical holiday with no concerns in the world however for those who suffer from chronic kidney failure, their attention is greatly focused on reaching a dialysis machine to do the job their kidneys can no longer do.
Each person with the disease and wanting to travel will research and book a dialysis center beforehand and ensure it has the capabilities and follows medical protocols to provide the absolute need for their four- to five-hour dialysis treatment three times a week.
And those wanting to visit Bali are always pleasantly surprised to discover, usually through referral, that not only is there a capable dialysis facility available to them, but one set amongst the tropical pleasures of Nusa Dua.
As far as a dialysis facility is concerned, it’s incredibly pleasant I must say.
Oh sure, patients and their families are always amazed at the spa-inspired environment. The Dialysis Centre takes advantage of specialized therapy chairs, each equipped with Internet and TV and a sunset view of a golf course from floor to ceiling windows.
Your ACHSI accreditation is impressive. Does this help with your marketing efforts by providing peace of mind to visitors?
The ACHSI accreditation was sought because there was a need to formalize systems within our hospital, essentially to make us that much better; there were three main areas of focus: in hospital accreditation, credentialing of medical staff and assuring and improving the quality in care and services. And by attaining accreditation we pass that quality care along to all patients, elective or non-elective benefit from their experience with us.
What’s the future of medical tourism?
It’s a slow but sure curve. We are obviously behind Malaysia and Thailand but those countries have been at it for years. For now, we need to offer specialties that fit with what Bali is all about. For example beauty and well being dovetail well with visitors expectations to look and feel better from their holiday.
The other notable fact is visitors can pay a portion of their holiday by factoring in some of their healthcare budget while visiting, especially Australian visitors who may wish to consider cosmetic surgery or dental treatments that are, let’s face it, often unattainable back home in Sydney or Perth.
And right here in Nusa Dua which is always appreciated.
That’s right. As an example, we get wedding groups staying in Nusa Dua hotels booking for non-invasive skin treatments and teeth whitening before their photo shoots. Typically, couples or groups accommodated in Nusa Dua, will spend a mere three hours or so for a few treatments and be back under their beach parasol feeling great about the overall convenience to professional treatments and the exceptional savings on offer.
I can see the hospital is equally a medical tourism facility not just for emergency medical care. Thanks Deddy.
That’s exactly right. So don’t wait for a medical emergency to come and see us, OK?
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