Where Sustainable Travel is Heading in 2018
Staying true to our core value of being responsible and caring, Six Senses Uluwatu, Bali has implemented a series of sustainability initiatives and strives to raise awareness for both guests and hosts on being environmentally responsible. (image : Six Senses Uluwatu)
In celebration of Earth Day on 22 April, Booking.com, the global leader in connecting travelers with the widest choice of places to stay, released the findings from its most recent global Sustainable Travel Report.
The report indicates that the green travel trend continues to gain momentum with a large majority of global travelers (87%) stating that they want to travel sustainably, and nearly four in 10 (39%) confirming that they often, or always, manage to do so.
However, 48% indicate they never, rarely or only sometimes manage to travel sustainably, suggesting that while promising strides are being made for a greener future, there is still plenty of room to turn intentions into action.
Sustainability starts where you stay
“Sustainable travel” is a subjective term that has different connotations for different people. However, for almost half of travelers (46%), sustainable travel means staying in eco-friendly or green accommodations.
The top reasons travelers give for choosing eco-friendly places to rest their heads are to help reduce environmental impact (40%), to have a locally relevant experience (34%) and wanting to feel good about an accommodation choice (33%).
Looking ahead, more than two-thirds (68%) of travelers intend to stay in an eco-accommodation in 2018, reassuringly up from 65% in 2017 and 62% in 2016. Additionally, the percentage of travelers who have not considered eco-friendly stays because they were unaware of their existence continues to decline, resting at 31% this year, compared to 39% and 38% in 2017 and 2016, respectively.
When it comes to what inspires people to travel more sustainably, it seems that travel itself is the biggest motivator. Six in ten (60%) travelers indicated they found impressive natural sights visited on past travels as their inspiration to travel more sustainably, while more than half (54%) said seeing the visible impact that tourism can have on destinations serves as their inspiration.
And the Green Winner goes to…
Announced this past April, and surprising as it may seem, the overall winner of the World’s Green Hotelier Awards 2018 is not from Mauritius or the Maldives or Bali. “The Responsible Hotel of the Year” was awarded to the Mercure Convention Center Ancol Jakarta.
To counter local water shortages, the Mercure ceased drawing from its well, engaged experts and undertook a comprehensive audit, installing meters across the property, training staff, checking weekly for leaks, adding efficiency measures and re-using grey water.
The facility has achieved water savings of 51% in six years and saved 10% in costs against an increase of 7% in revenue - a truly impressive commitment to water stewardship.
Frontiers reporting with sources: Green Hotelier; Booking.com