Jakarta, January 02, 2026 – Throughout 2025, InJourney Tourism Development Corporation (ITDC) organized a series of national and international events across its key tourism destinations, including The Mandalika (West Nusa Tenggara), The Golo Mori (East Nusa Tenggara), The Nusa Dua (Bali), and Lake Toba (North Sumatra). These events were designed to stimulate local economies while strengthening the competitiveness of Indonesia’s tourism destinations.
The impact of the events was reflected in increased tourist arrivals, higher hotel occupancy rates, greater involvement of micro, small, and medium enterprises (MSMEs), and the absorption of local workers, as recorded in several economic impact studies conducted during the event periods.
Acting President Director of ITDC, Ahmad Fajar, said that well-managed events have proven to deliver constructive and long-lasting benefits. Beyond enhancing destination branding, events also play a direct role in driving local economic activity. According to him, ITDC’s event strategy in 2025 focused on strengthening regional economies, positioning events not only as promotional tools, but also as strategic instruments for sustainable economic growth.
One of the most significant achievements in 2025 came from the Pertamina Grand Prix of Indonesia at The Mandalika, Central Lombok, West Nusa Tenggara. The event attracted 140,324 spectators, marking a 15.7% increase compared to the previous year. During the MotoGP™ period, hotel occupancy in The Mandalika reached 100%, while hotels in the city of Mataram recorded occupancy rates of around 90%. The event generated an estimated national economic multiplier effect of IDR 4.96 trillion, involved more than 3,000 local workers—67% of whom came from Central Lombok—and supported over 600 local MSMEs in the surrounding area, along with 202 culinary and handicraft MSMEs directly participating in the event. In addition, the MotoGP™ attracted 44 additional flights to West Nusa Tenggara during the event period.
In East Nusa Tenggara, the International Golo Mori Jazz 2025 reinforced The Golo Mori’s position as a premium, international-class destination. The economic impact study showed that average visitor spending reached approximately IDR 2.9 million per person per day, dominated by visitors from outside the region. The event involved dozens of local MSMEs, with more than 80% of the workforce coming from surrounding communities. Together, these outcomes highlight that the development of The Golo Mori is driven not only by visitor numbers, but also by economic value and the quality of tourist spending.
Meanwhile, the Golo Mori Sunset Run 2025 attracted 1,282 participants, exceeding its initial target, with 85.7% of participants expressing interest in returning to the destination. With an event investment of IDR 259 million, the Sunset Run generated an economic impact of IDR 447 million, resulting in a multiplier effect ratio of 2.1. This means that every IDR 1 invested created IDR 2.1 in economic value for the local community.
In The Nusa Dua, Bali, The Nusa Dua Festival 2025 contributed to strengthening the creative economy and MSMEs through increased income for tenants, artists, and creative industry players. The festival stimulated the accommodation, transportation, culinary, and creative sectors, which collectively contribute more than 20% to Bali’s Gross Regional Domestic Product (GRDP), while further reinforcing The Nusa Dua’s position as an international event destination.
Ahmad Fajar added that the success of ITDC’s events across different regions was supported by strong collaboration between ITDC, central and local governments, local communities, and tourism industry stakeholders. This collaborative approach ensured that each event was designed in line with the unique character of its destination, oriented toward sustainability, and capable of delivering inclusive economic benefits to surrounding communities. He also emphasized that ITDC consistently applies Environmental, Social, and Governance (ESG) principles throughout all stages of event planning and implementation, from environmental management and MSME empowerment to capacity building for local workers.
In North Sumatra, the Aquabike World Championship and F1 Powerboat World Championship at Lake Toba also generated significant economic benefits. During the events, hotel occupancy rates ranged between 70-90%, while local businesses experienced increased turnover. The events created additional working hours for local workers and opened new opportunities in accommodation, transportation, culinary services, and tourism-related businesses, while also strengthening domestic transactions and regional revenue.
“Overall, ITDC’s series of events throughout 2025 demonstrated that well-planned events can generate trillions of rupiah in economic circulation, push hotel occupancy rates up to 100%, create jobs for thousands of local workers, and support hundreds of MSMEs across different regions. These achievements underscore ITDC’s ongoing transformation as a destination manager that prioritizes sustainable economic growth and delivers tangible benefits for local communities,” Ahmad Fajar concluded.