The Mandalika, November 4, 2026 – A total of 769 Micro, Small, and Medium Enterprises (MSMEs) recorded combined sales of IDR 2,940,564,568, or approximately IDR 2.94 billion, during the 2026 Pertamina Grand Prix of Indonesia, held on October 9–11, 2026, at The Mandalika, Lombok, West Nusa Tenggara (NTB).
The achievement was generated through trading activities across various commercial areas, both inside and outside the Pertamina Mandalika International Circuit, providing market access for local businesses throughout the international motorsport event. PT Pengembangan Pariwisata Indonesia (Persero), also known as InJourney Tourism Development Corporation (ITDC), continues to encourage business participation in international events to expand market access for MSMEs.
Of the 769 MSMEs recorded as participants in the 2026 Pertamina Grand Prix of Indonesia, the commercial ecosystem within the Pertamina Mandalika International Circuit involved 310 tenants, comprising 300 MSMEs and 10 national brands. These included 180 government-affiliated MSMEs, 73 tenants in the Festival area, 47 tenants in the grandstand area, and five tenants each in the Nusantara and Paddock Cafe areas. This participation also included 34 MSMEs supported by InJourney Group and 30 MSMEs supported by Pertamina in the Festival area, as well as businesses from 10 regencies/cities participating in the Lombok Sumbawa Festival (LSF).
Meanwhile, outside the circuit area, 459 MSMEs contributed to trading activities across various locations, including 189 MSMEs at the Mandalika Bazaar and Mandalika Street Food Festival (MSFF) Vol. II, as well as 270 MSMEs in parking areas and several locations surrounding the circuit.
ITDC Commercial and Marketing Director, Febrina Mediana, stated that MSME participation in the Pertamina Grand Prix of Indonesia is part of ITDC’s efforts to expand market access and strengthen the readiness of local businesses to capitalize on opportunities arising from national and international-scale events.
“Moving forward, ITDC will continue to support MSME capacity building, covering product quality, production capacity, packaging, and marketing access. With stronger business readiness, MSMEs are expected to meet broader market demands and capitalize on economic opportunities arising from various activities held in The Mandalika,” said Febrina.
Of the total recorded revenue, the largest contribution came from the Commercial Booth area, generating IDR 1,125,167,280 or 38.3%. This was followed by Supported MSMEs, contributing IDR 848,999,700 or 28.9%; Government-affiliated MSMEs, generating IDR 715,013,000 or 24.3%; and the Paddock Area, contributing IDR 251,384,588 or 8.5%.
Sales activities peaked on the third day of the event, with revenue reaching approximately IDR 1.638 billion, accounting for 55.7% of the total revenue over the three-day period. In terms of product categories, Local Food recorded the largest contribution at 29.7%, followed by Coffee at 22.9%, Beverages at 20%, Snacks at 16.8%, and Western Food at 10.7%. These figures demonstrate the significant contribution of culinary products to trading activities throughout the event.
Several tenants also recorded notable sales figures, including Soto Seger Boyolali, Batagor Sultan, and Bakso Maulana Barokah.
In addition to commercial activities within the event area, ITDC also hosted Mandalika Street Food Festival (MSFF) Vol. 2 on October 9–10, 2026, at the Mandalika Bazaar area in The Mandalika. Featuring a tropical-themed community-based tourism concept, the event provided a platform for local businesses and communities to showcase their culinary products and regional creativity to visitors.
Through the provision of commercial spaces and the involvement of local businesses in international events, ITDC continues to foster a business ecosystem that supports tourism activities in The Mandalika. These efforts are expected to expand business opportunities for MSMEs while strengthening the connection between event organization, tourism activities, and the regional economy.